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Where good is planted abundance can grow

Our Mission

We're on a mission to help purpose-driven teams scale their capacity to grow more good. We take a tech-forward approach to optimizing the design and delivery of your mission aligned work, empowering your ability to deliver outsized impact.

We partner with clients across the public, private and nonprofit sectors, using Asana to customize resource saving workflows, supported by skill-based learning and change management expertise.

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Our Inspiration


"Small acts,
when multiplied by millions of people,
can transform the

Howard Zinn

Human centered design

People are at the core of what we're to for

We value candor and iterative feedback, because it enables us to align the services we offer to fulfill your needs.

Heart, is at the heart, of what we do

We operate from a place that centers the human spirit, authenticity and an unbreakable connection to the people we here to serve. 

Diversity | Equity | Liberation

  • Innovation fuels the fire of progress, made real through diverse perspectives that inform and perpetually empower it.

  • Equity unlocks a shared opportunity to participate in and benefit from our work together, regardless of where you're from or where you call home.

  • Liberation is a shared responsibility- to dismantle barriers built to hold others back, because none of us are free unless all of us are.

Our Experience

Good Grows was established in 2023 by Michael A. Armstrong, leveraging six years of hands-on experience from his tenure at Asana, where he served as a program manager dedicated to supporting nonprofits and social impact initiatives. 

During his tenure at Asana, Michael spearheaded the development of sector-specific resources, facilitated educational webinars and managed scaled educational resources designed to champion nonprofit success. 

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Founder; Primary Consultant

Across his six years at Asana, he’s been able to manage the launch and global operations of programs that have benefited tens of thousands of nonprofit customers. Michael's passion lies in the development of scalable solutions that save time and money, empowering frontline change-makers—a consistent theme throughout his professional journey. Whether you've enrolled in the Asana for Nonprofits program, sought guidance from an Asana Advisor, utilized a nonprofit template, or completed an Asana Academy course that's tailored for nonprofit success, then chances are you've directly benefited from his work.

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